Treatment as low as $149/mo
This selection of offer units were part of an extensive campaign to increase brand awareness and generate new patient leads. These ads are one piece of an omni-channel marketing effort to drive new patient exams.
As the Smile Doctors network continues to grow, there are more and more practices nearby each other, creating a need for multiple types of creative. While the offices are a part of the same network, practices want to maintain their individuality and feel unique within the market. To combat this issue, there are two ad versions to choose from. While the layouts utilize different colors, model imagery, typefaces, and subhead, the offer messaging remains the same.
When looking at the campaign holistically, it is clear that the flash sale assets belong to the same brand. This subconsciously increases brand trust, builds recognition and ultimately can increase lead conversion.