Invisalign® Marketing
Collateral Kit

The collateral kit met the need for Invisalign-only marketing pieces that spoke to the benefits of Invisalign, so orthodontic offices with a high rate of Invisalign cases  could market the product specifically. 

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One of the biggest challenges of this project was to provide a unique asset kit for both branded and non-branded Smile Doctors practices, while adequately capturing the benefits of the product, but not providing too much information. The kit exists to introduce the treatment modality, but not answer every question the potential patient could have. There was a delicate balance between referencing Align™ branded collateral on the benefits of Invisalign and creating something aligned with Smile Doctors brand, but could be displayed in either a branded or non-branded location and it wouldn't feel out of place in either office.