As low as $149/mo

This selection of offer units is an example of an ongoing, extensive campaign to increase brand awareness and generating new patient leads. These ads are one piece of an omni-channel marketing effort to drive new patient exams.

 

As the Smile Doctors network continues to grow, there are more and more practices nearby each other, creating a need for multiple types of creative. While the offices are a part of the same network, many of them want to maintain their individuality and feel unique within the market. To help combat this issue, there are two ad versions to choose from. While the layouts utilize different colors, model imagery, typefaces, and subhead, the offer messaging remains the same.

 

When looking at the campaign holistically, it is clear that the flash sale assets and the emails belong to the same brand. This subconsciously increases brand trust, builds recognition and ultimately can increase lead conversion.