NVO Arlington Window Vinyls
The following example showcases a commercial branded window graphic installation for a new office in a busy city center.
Process & Exploration
These vinyl clings are displayed on the exterior windows of Northern Virginia Orthodontics. The team requested sleek and modern window ads to advertise their new office.
The area around the office has a lot of foot traffic, and is off a main road in downtown Clarendon. The minimal type and imagery needed to be bold enough to encourage a passerby to want to learn more, without clogging up the window and being too overwhelming.
This office is a high-preforming, busy practice that offers several treatment types and other benefits to starting treatment with them. The city has several regulations and laws around window advertisements that left most of the area unable to use.
We worked through several different image iterations and typographic layouts before landing on the layout shown below.
Real-world application
